Business Labs
These Business Lab modules will guide you through every essential aspect of planning, launching, and growing a successful business. each lab is designed to give you practical tools and real-world insights.
Click on each Business Lab to access the modules.
Lab 1: The Why, The Problem, The Solution
Define the purpose of your business by exploring the problem you’re solving, your unique solution, and why your idea matters to your customers and community.
Lab 2: Market Research
Learn how to identify your target audience, gather meaningful data, and use insights from customer and industry research to strengthen your business strategy and decisions.
Lab 3: Competitive Landscape & USP
Explore your competitors and define your unique selling proposition. Understand what makes your business stand out and how to position your value in the market.
Lab 4: Sales Channels & Marketing
Explore where and how your business will connect with customers. Learn to build a sales and marketing approach that communicates value and drives customer engagement.
Lab 5: Forecasting & Funding
Create financial forecasts and explore funding options to support your business growth. Learn how to present your financials and funding needs with clarity and credibility.
Lab 6: Goals, Roles & Collaboration
Set clear goals, define team roles, and explore how collaboration strengthens your business. Learn how aligned efforts and partnerships contribute to smoother operations and long-term success.
Lab 7: Craft Your Pitch
Bring together everything you’ve learned into a clear and compelling pitch. Learn how to communicate your business idea with clarity, confidence, and a strong message.
Lab 8: Soft Pitch
Practice delivering your pitch in a low-pressure setting. Gain confidence, receive feedback, and fine-tune your delivery before presenting to funders, advisors, or potential partners.
FAQ
How do I access each business lab?
Each lab is available through a Google Drive link that becomes live at the beginning of its assigned week. Once the link is active, you can open it and access all the materials for that week’s lab.
What’s included in each lab, and how do I use it?
Each lab folder contains modules that haveva short video and a worksheet. The worksheet is not editable directly in Google Drive, so you’ll need to download it. Just click File > Download and choose your preferred format (e.g. Word or PDF). From there, you can fill it out on your device.
Do I need to complete the labs in order?
Yes. Each lab builds on the last, so completing them in the intended order is essential to staying on track for the final pitch.
Need help?
Click the Get Support button at the top of the page — we’re here to assist you along the way.
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